Why China is crucial to the success of Mercedes-Maybach

The appearance of a Maybach version of the Mercedes-Benz S-Class on a recent episode of hit US series Succession prompted a debate on UK car Twitter, begging the question: when did you last see one?

Belying its rarity in the UK, Mercedes has in fact made a spectacular global success of its ultra-luxury brand, given that pricing starts at a lofty £173,165. 

In 2020, Mercedes-Benz CEO Ola Källenius promised he would double Maybach sales from the 12,000 achieved in 2019.

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