Google have solved more than half of our problems by placing quality instruction materials in their websites under the webmaster tools. Even with that, they still reserve a lot of Search Engine Optimization tips for you. In case you have no account on Google, I employ you to sign up today so that you would be exposed to these information. The reason why Google put these SEO tactics into play is not only because they want you to make more money. Just remember that this internet business is a Win-Win situation. You make money and Google also makes money.
Most SEO experts don’t have a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need too. This means your SEO tactics could be shooting darts in the dark hoping to hit the bull’s eye. Are you aware of the SEO strategies being used on your website and do you understand them?
Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.
SEO news Most marketers aren’t spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, Pinterest why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no “which celebrity do I resemble?” quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.
Next, do some research on the sites that rank for that particular keyword. What are the top ten sites doing? Who is linking to them? What is their PR ranking? How old is their site? One of the programs that I particularly like is “SEO Elite” that automates these findings for you. It will cost you a little bit, but it will save you hours upon hours of research and give it to you in a report. Now that you have your facts, you can tell what you need to do to rank for that keyword.
Free SEO tips can also be found in freelancers’ sites or online discussion boards. These tips are given by SEO experts to new writers. Learning the fundamentals of search engine optimization is one thing. If you use these tips to your advantage, you can lead the pack in SEO marketing. SEO is not just about optimizing keywords, it is also about beating your competition. Impressing your readers with engaging contents will make them aware of the website even more.
Reciprocal Links: The days of creating a bunch of random links to your website and getting good rankings are over. The search engines caught on to that one too. Sorry. If you own a salon and you link your site to your friend’s site, who owns a hardware store, that doesn’t count. If you do link, you must link to someone who has relevant content and preferably a site that has a well established blog and social media presence.
