You are currently viewing Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising – Yahoo News

Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising – Yahoo News

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.
The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.
Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.
Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.
On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.
The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.
Ban on the use of Foreign Models and Voice-Over Artists on the Nigerian Advertising Medium/Media
— Fed Min of Info & Cu (@FMICNigeria) August 23, 2022
Although federal agencies are looking to possibly create avenues for creative expression for the youth, there are some with uneasy feelings surrounding the ban.
While many have applauded the measure, some critics say it is reverse racism or xenophobia. Nigerians have also slammed some media outlets for creating a false narrative around the announcement.
It has been common for Nigerian brands to use foreigners and global companies to distribute their advertisements throughout the former British colony, which gained independence in 1960, Al Jazeera reports.
With the industry having already evolved, the ban could see more commercials shot locally.
All current advertisers using foreign models are free to continue their campaigns throughout the year, but new applications to do so will not be granted.
Olalekan Fadolapo, Advertising Regulatory Council of Nigeria (ARCON) head, defended the regulation by saying that “advertising should resonate with the people,” RT reports.
The Wisconsin 75 is an annual list of the state's 75 largest private and closely held companies ranked by revenue from consulting firm Deloitte.
Even though the suit was dropped, the "Girls Trip" star told TMZ it's had a devastating effect on her career
A Jane Doe and her younger brother had sued the duo for sexually charged comedy sketch videos shot when they were minors
Employers, managers, and supervisors are not allowed to keep tips from a business's employees, according to the Fair Labor Standards Act.
Boeing told its employees in an all-staff meeting that it plans to cut finance and accounting jobs in the next month, with more layoffs looming within the year. Boeing also announced that they will be outsourcing these jobs to India.
The platform has become less decentralized after the switch to proof-of-stake, the bank said.
The freight railroad filed a lawsuit in federal court this week against several victims injured in a June 27 Amtrak crash that killed four and hurt dozens.
Boeing says its move comes as it looks bring on employees for roles in manufacturing and product development.
"It’s hard work and can be draining, but it’s beautiful."View Entire Post ›
Xpeng has diversified its battery suppliers and no longer counts industry giant CATL as its primary supplier, the Chinese electric car maker's president said on Wednesday. The disclosure by one of CATL's biggest clients reflects how Chinese EV automakers are starting to look for alternative suppliers in hope of better controlling costs, after dominant player CATL raised prices this year. Xpeng was CATL's third-largest client after Tesla and Nio in terms of battery volumes installed in 2021, according to Chinese consulting firm Gaogong Industry Institute.
It's been long speculated that Disney+ and Hulu would merge once Disney buys Comcast's stake in the latter.
"As for job searching, carve out time each day, but don't do, like, eight hours of hunting a day. You will get burned out. Your brain may tell you to apply more, keep going, but don't. This is where you can keep your sanity. Dedicate daily time to it, then do a little self-care."View Entire Post ›
Despite macroeconomic headwinds that dragged the broader markets down into bear market territory in 2022 (and many individual stocks down even further), some investors still found reasons to be optimistic. While stock splits have no actual impact on the intrinsic value of a business, they can give share prices a boost by making a stock affordable to a wider range of potential investors. Select hedge fund managers got in on this act in the second quarter.
The lawsuit, filed in early September, lists the company, the accused and the supervisor as defendants.
Six more former Rockstar Cheer coaches have been accused of sexually abusing minors in a federal lawsuit amended Sept. 15
IT services giant Wipro has fired 300 employees in recent months who were found to be moonlighting for competitors, a top executive said Wednesday, weighing in on a practice that has gained momentum across the globe as firms incorporate work-from-home norms. Rishad Premji, the chairman of Wipro, which employs more than 250,000 employees in over five dozen nations, said at a conference Wednesday that the company finds moonlighting for competitors an "act of integrity violation."
Cryptocurrency lobby group Chamber of Digital Commerce (CDC) has received approval from a U.S. federal court to be an amicus curiae (Latin for friend of court) in the lawsuit that the U.S. Securities and Exchange Commission (SEC) filed in 2020 against Ripple Labs. See related article: Ripple objects to SEC’s relief suggestion in XRP lawsuit […]
The lawsuit accuses Gov. Ron DeSantis and other Florida officials of fabricating the brochure about refugee benefits for migrants in Massachusetts.
(Bloomberg) — Russia’s wheat harvest could reach a historic 100 million tons, according to consultant SovEcon, with the commodity piling up at home as the nation struggles to export large volumes.Most Read from BloombergUkraine Seizes Dozens of Russian Tanks Left by Fleeing ForcesPutin Calls Up More Troops, Resumes Nuclear Threat Over UkraineSouth Korea President Caught on Hot Mic Insulting US CongressPutin's Order for 300,000 Fighters Drives Russians to the Streets in ProtestA Great Copper Squ
Photo by Jeff Swensen/Getty ImagesE. Jean Carroll, the journalist who claims she was raped by Donald Trump decades ago in a New York department store, is planning to sue him for sexual battery under the state’s new “survivors” law later this year—and her attorneys now want to question Trump under oath.In an August letter to a New York federal judge that was just made public Tuesday, Carroll’s lawyer notified the court that severe legal action was on the horizon.The issue was brought up in court


Leave a Reply