You are currently viewing Apple vs. USA — marketing or principle? Podcast – USA TODAY

Apple vs. USA — marketing or principle? Podcast – USA TODAY

LOS ANGELES – In taking a principled stand against the government’s request to open an iPhone in the name of national security, is Apple selling the idea that it’s device is the most secure?
In other words, is it marketing that’s driving Apple’s decision to fight in the name of privacy?
Earlier this week, the FBI filed a court order to get Apple to assist in unlocking the cell phone used by one of the terrorists in December’s San Bernardino massacre.
We explore the controversy in this week’s #Talking Tech Roundtable podcast, along with the bigger questions–who’s right in this battle, and how long will this battle go on?
On the show, we also dive in to:
–Kayne West’s marketing blunder. He offered his new album, “The Life of Pablo,” for sale exclusively on the digital music service Tidal, and said publicly it would never be available on iTunes. Fans balked and turned it into one of the most pirated albums ever. Is this the end of music exclusivity?
–Trump vs. Bush domain battles. Online consumers going to got a huge surprise this week when they were taken instead to Bush somehow never got around to registering or renewing, and his rival pounced. We talk about the importance of having our act together for domain names.
–The growth of Instagram. The Facebook owned photo app is on a roll. A new study predicts that in 2016, nearly 90 million Americans will log on to Instagram at least once a month, representing more than a third of mobile phone users, and in 2017, for the first time, more than half of social network users will use Instagram. What’s behind the massive growth?
–A tiny bluetooth speaker with massive sound from an industry legend. Rikki Farr is a former music producer and concert promoter who put on shows by the likes of the Who and Rolling Stones, and now has a company devoted to selling a battery powered bluetooth speaker that connects to your smartphone or tablet, and can be played anywhere. He talks about taking on Sonos, Bose and other speaker companies with his Riva Audio.
–Apps to enhance the concert and live event experience. Scott Carlis, a vice-president of event firm AEG, which operates huge facilities like the Staples Center and L.A. Live in Los Angeles. He talks about new apps for live events that keep the show alive for months afterwards.
–Why Silicon Beach is the go-to place for young tech start-ups in Los Angeles. Real estate is way more expensive in the Venice Beach area of L.A. than tony Beverly Hills, but it’s where techies want to be. Loralie Ogden of the CRBE real estate firm, is the go-to contact for many in the digital industry, and explains how the Venice area is changing with tech firms, and where the next hot areas look to be.
Follow USA TODAY tech columnist and #Talking Tech host Jefferson Graham on Twitter, @jeffersongraham


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